For us, Motivation fueled with Emotions is the driving force for any action or decision.

There are many theories & research behind this.

And great businesses & marketers understand this concept very well.

Whether an ad copy or a sales page, Big Brands never misses an opportunity to infuse the human motivation factors in their communication.

But what about those who don’t understand or are unaware of this concept?

Well, for all those, I will explain how they can use Human Motivation to make their audience do what they want them to do.

I will be explaining this using “Life Force 8.”

This concept will explode your mind (even if you have heard about this, I am sure you have never used it this way).

It will allow you to communicate your message in different ways, your audience wants to listen in various phases of your customer journey.

Using this model, you can quickly build more Authority & authenticity with your brand.

Unfortunately, many businesses don’t even take the time to use this insane power in their marketing and branding.

Hard Data Points Are Incomplete Without Human Desires

When it comes to marketing, understanding human behavior or psychology is the most critical way of doing things the right way, which people don’t.

• You have a poor understanding of your target customer’s emotions.
• You want to develop an effective marketing and branding strategy but don’t know where to begin.
• You have no idea what your customers want or need, and you must find the best way to reach them.
• It can be challenging to predict what will emotionally resonate with consumers and what will not.

Finally, you end up lost in the crowded world of digital information. That sucks!!

Here’s a better way.

You can use these Basic Human Instincts to create other sales & marketing angles for your products and services.

Because AI/themes/builders can’t mimic human emotion in direct response design/copy

Emotions sell, businesses want to sell, if you can help them sell, they will pay you.

n his book, Cashvertising, Drew Eric Witman talks about the “Life Force 8.”

He states that the following 8 things are basic human instincts:

• Survival, enjoyment of life, life extension
• Enjoyment of food and beverages
• Freedom from fear, pain, and danger
• Sexual companionship
• Comfortable living conditions
• To be superior, winning, keeping up with the Joneses
• Care and protection of loved ones
• Social approval

Just to understand it better :

If you’re selling a business coaching service to help solopreneurs make more money, “more money” isn’t the only goal. 

It’s so they can feed their families, feed themselves, pay their medical bills, and avoid foreclosure. This relates to #1, #2, #5, and #7

Let’s see how it works, considering you are selling marketing services as an example.

1. Survival, Enjoyment Of Life & Life Extension

What do you need to focus on?

How can you use your communication to convince people that you can help their survival?

Example :

Want to build a recession-proof company?

Having a regular flow of clients with a high retention rate would be best.

Your company needs a proven marketing strategy (with guaranteed results) to attract more & more new clients.

Why does this work?

No company wants to die. They want to stay, get stability and enjoy earnings

2. Enjoyment Of Food & Beverages

I am not able to come up with an idea related to food and beverage, so keeping it enjoyment only.

What do you need to focus on?

How can you communicate that your product improves their quality of life?

Example

Allow us to market your company and relieve you of the stress of acquiring and retaining new customers. Schedule a call right now.

Why does this work?

It relieves the stress of constantly working to acquire new clients.

3. Freedom From Fear, Pain, & Danger

What do you need to focus on?

How your marketing communication can alleviate their concerns about the future?

Example :

Outsource your marketing campaign, and let us create excellent results for you. Our strategy is client & company oriented.

Let us get on a call and explain how it works in simple language, even if you don’t have technical knowledge about jargon and different complicated metrics.

Why does this work?

People are afraid to get into technical and complicated stuff. They tend to avoid it.

4. Sexual Companionship

What do you need to focus on?

How can your communication assure them not to be alone?

Example :

Build your $100k / Month store that works on automation, takes almost no involvement of yours, and gives you enough time to date the person of your dreams.

(I’m not sure if it is making sense, but you got the point)

Why does this work?

We all have a biological need for companionship—that is how we are hardwired.
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5. Comfortable Living Conditions

What do you need to focus on?

How can you use communication to bring clarity to a specific goal, so that they don’t have to worry and can be comfortable in achieving their dreams?

Example :

How we help Tom to change his life with our marketing strategies to scale his business from $12K / Month to $100K/ Month?

Why does this work?

This is a story of a person who scaled his business to make a comfortable living & you want this too.
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6. To Be Superior

What do you need to focus on?

How does your communication make them feel superior and less concerned with what others think?

Example :

Let your company use using latest marketing tools & stay ahead of competitors by getting aware of the latest industry trends and using them in your marketing campaigns. Sign Up Now.

Why does this work?

We want to stay ahead then of others.

7. Care & Protection Of Loved Ones

What do you need to focus on?

How can you communicate that your services assist them in protecting those they care about?

Example:

Are you prepared for the coming Recession? Protect your business, yourself & your family by never running out of clients and business, using our proven lead generation system.

Why does this work?

We as human beings always want to be protected in every way we can (Family, Business, Health, etc.)

8. Social Approval

What do you need to focus on?

How can your communication help them to be a part of society?

Example:

Left this for you. Give it a try :

Why does this work?

Nobody likes to feel lonely. Getting social approval validates our existence and importance.

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Remember, you don’t have to infuse every point in your marketing campaigns.

That would be extremely difficult.

However, satisfying one or two desires can make a significant difference.

Keep Testing. Examine the list to see what you can come up with.

If you have any query related to this system you can ping me on Instagram. Would love to answer.

Do me a favor and screenshot what your favourite shift was, post it to IG stories and tag me @iamsahiljasuja so I can see it.
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My favorite part is seeing your tags and reposting them to my stories. I can’t wait to see what resonates with you!

Also, if you think your brand has great potential and is missing out the awareness and sales it should get, click here (You can directly contact me on WhatsApp)​